Marketing is an integral part of the management of a prosperous business and has evolved over the years and will continue to do so with time. Marketing includes advertising, advertising, merchandising, sales, distribution channels and much more. Current businesses have two ways to spend their funds allocated to marketing, namely Internet marketing and traditional marketing.
It was difficult to decide to decide to follow an Internet marketing strategy for your business or follow the traditional marketing plan. But now with the internet age taking our life, it has become particularly crucial to adopt internet marketing in your business strategies.
Internet marketing, as well as traditional marketing, have both their advantages and disadvantages, but a combination of two would be the best option for any type of business.
Traditional marketing is based on a direct sale, such as the media (commercial TV and radio) and print media, such as billboards, advertising magazines and leaflets. It also includes the use of a large amount of printed material, such as brochures or catalogs for promoting products or services.
Traditional marketing – Advantages:
To achieve certain types of target audience, you may need to depend on traditional marketing only. An example will be tense retired from CEOs, such as the majority of them are not used to the manner of various platforms offered over the Internet.
An important aspect of traditional marketing sells by personal contacts. For some products, direct sales through personal contacts is the most effective means of marketing.
Many continue to prefer to be approached personally and given to certain printed materials they can read at their convenience.
Limitations of traditional marketing
Expensive: radio advertising and television is very expensive and often beyond the reach of small businesses. Even the printing of product brochures, leaflets and business cards is quite expensive.
The results can not be followed easily: in case of traditional marketing, a quantitative analysis is very difficult. You may need to try a few things before discovering the most viable option.
Almost always need outdoor help: you should seek help from other professionals for radio / television advertising or on design and printing catalogs and mailing.
Forced: Usually, traditional marketing is forced on users, who usually do not like that.
This marketing style is based on the use of the Internet. This is true for virtual companies, which depends on the Internet only to promote their business, as well as for companies that physically exist and want to exploit the web for advertising their goods or services.
Internet marketing includes planning and designing a business website and creating an online presence for the company’s website and the company’s brand using search engine optimization. It also uses social media, email marketing and advertising via the network.
Internet Marketing – Advantages:
The result can be followed and analyzed.
Decision-making can be based on results followed and analyzed.
Social media has become an integral part of the internet marketing and is a very sophisticated and effective form of word of mouth marketing word allows companies to access different groups and individuals to target their laser. In addition, social media enable companies to develop relationships with their customers without involving third parties.
It is very profitable.
Small businesses and large companies can benefit from internet marketing.
Limitations of internet marketing
Create and maintain your updated content, which is an essential feature of this type of marketing, requires a lot of your time.
You can not see the results for the 1st weeks or even months.
Direct sales will not work in Internet marketing.
If you are a small business, just start